The Wine Business Institute Research Summit is a gathering of academics, scholars, and wine industry professionals devoted to research in the economic, social, and management of the wine sector. 2021 marks the WBI's 25th anniversary as a pioneer in providing industry relevant wine business education and research. In this vein, the 2021 Wine Business Institute Research Summit highlights Leadership Through Innovation. Wine businesses continue to adapt and reinvent themselves, not only to survive but also to thrive and seize new opportunities. The 2021 program will feature insights ranging from maintaining a competitive advantage and digital marketing to diversity, equity, and inclusivity in the wine industry.