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27 - Sep
(Nearby Event: )
Where:Gloria Ferrer Caves and Vineyards, 23555 Carneros Highway, Sonoma, California, United States, 95476
Email Marketing as part of Brand Development Network with colleagues before enjoying a presentation by Charlotte Chipperfield on Email Marketing tactics. Since more than half of survey respondents (56%) trust emails they signed up for, it is one of the best tools for communications with customers and prospects. Incorporated into your brand's development, email marketing reinforces your company message with each touchpoint. Our second meeting zeros in on how email marketing fits into the overall brand strategy in the wine business. Read on for details. What to expect Learn how email marketing Drives more sales in less time Builds relationships with customers Provides a clear call-to-action for readers Gains the marketer measurable analytics to improve targeting Fits into brand strategy What to bring A bottle of wine to share. A stack of business cards to share with other attendees. Your best elevator speech! What we'll do Open networking with wine and nibbles Update on WINE WOMEN news and the Marketing Forum's objectives Hear from guest speaker, Charlotte Chipperfield Recharge your creative batteries! Who you'll hear from Charlotte Chipperfield is the founder and CEO of Chipperfield Media LLC. She brings more than seven years of experience in wine marketing and has built a reputation as an expert and thought leader in the digital marketing space. Prior to starting Chipperfield Media in 2014, Charlotte managed a number of sales teams and developed marketing and social media strategies for a number of Fortune 500 companies. Charlotte holds a BA from the University of Oregon in International Business and French and is a regular contributor to Women 2.0 and other online publications. Charlotte enjoys working with clients to drive increased customer engagement through creative and professional social media and marketing campaigns. The process of working with business leaders to navigate the storytelling behind their brand leading to a purposeful customer
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